GO Rentals
GO Love Every Moment
Brand
Strategy
Campaign
Film
Social
Deliverables
Brand strategy & identity, Brand guidelines, Brand Campaign, Social & Marketing Assets
Client
GO Rentals
Industry
Tourism
GO Rentals is one of New Zealand’s most loved tourism brands. We reinvigorated its position with a new creative platform celebrating GO’s love of all things Kiwi and the freedom of the open road. The work evolved the brand from a functional rental provider into New Zealand’s GO-to car rental choice: friendly, optimistic and unmistakably local. Across identity, film, photography and social content, every element captures the good vibes, moments and sense of possibility found in a Kiwi road trip.
Brand Strategy
We positioned GO as New Zealand’s GO-to car rental: the local brand that knows, loves and celebrates the country travellers come to explore. By shifting the story from hiring a vehicle to enjoying the journey, the strategy gave GO an ownable role built around local knowledge, positive energy and adventure.
Identity Evolution
The identity evolution amplified the warmth and energy present within GO. A brighter, more expressive system combines confident typography, playful language and destination-led photography to make the brand feel unmistakably Kiwi. Designed for flexibility, it creates a consistent experience across rental locations, vehicles, digital platforms, social content and customer communications.
Campaign Strategy
The campaign celebrates the places, people and moments that make a Kiwi road trip memorable. A series of television films, shot across New Zealand, follows the good vibes wherever GO can take you. Photography captured alongside the production extended the story across social, digital and touchpoints with energy and consistency.
Project Team