CCL
Navigating the New
Brand
Strategy
Identity
Campaign
Animation
Deliverables
Brand strategy & identity, Brand guidelines, Campaign, Social & marketing assets
Client
CCL / Spark Business Group
Industry
Technology
CCL is one of New Zealand’s largest cloud transformation organisations. Traditionally recognised for data infrastructure, the company needed a brand that reflected its evolution into a strategic technology partner. Following the integration of digital transformation specialist Leaven, we repositioned CCL around a broader, higher-value offer: helping organisations navigate complexity and realise the potential of modern cloud technology. The new brand unified both teams behind a shared purpose, creating a confident presence for a business built to transform what comes next.
Brand Strategy
“Navigating the new” positioned CCL as more than a service provider. It defined the company as a trusted partner, helping organisations turn technological complexity into opportunity. Bringing CCL and Leaven together under the proposition united infrastructure and digital transformation capabilities while giving employees, customers and partners a sense of direction.
Identity Strategy
The identity modernised CCL by building from its strongest assets. Its distinctive red was enriched into a vibrant palette, while geometric forms derived from the logo created a flexible system for imagery, layout and motion. Bold, precise and cohesive, the new expression communicates technical depth, innovation and confidence across all applications.
