Aware Group
Delivering Next
Brand
Strategy
Identity
Guidelines
Animation
Deliverables
Brand strategy & identity, Brand guidelines, Campaign, Social & marketing assets
Client
Aware Group
Industry
Technology & AI
Aware Group is a global leader in emerging technology, specialising in AI, machine learning, computer vision, cloud data, acoustic detection and IoT. Since beginning as a small New Zealand startup in 2016, the company has grown rapidly, partnering with organisations across health, agriculture, transport, education and the environment.
We created a future-focused brand that reflects its technical capability and practical impact, positioning Aware as a trusted partner that helps organisations understand possibilities and turn complex technology into meaningful, real-world outcomes.
Brand Strategy
“Create awareness” defined Aware’s purpose and approach: seeing the potential in emerging technology, thinking through its implications, and doing what creates better outcomes. The proposition moved the brand beyond technical capability, positioning Aware as a trusted guide that helps organisations understand complexity, recognise opportunity and put innovation to practical use.
Identity Strategy
The identity was designed to feel alive, as though it possessed an intelligence of its own. A logo idea expresses Aware’s process of seeing, thinking and doing, while animation gives the system energy and responsiveness. A flexible architecture unites existing services and creates space for future products, capabilities and growth.
Project Team